Comment by krisroadruck

I think they lost the initiative the moment they decided to focus on censorship instead of combating spam/bots. Other things that didn't help include killing third-party clients a few years back, and screwing with the chronological timeline. Twitter was frickin amazing from like 2009-maybe 2013ish (though the whole TweetDeck aquisition in 2011 was a serious blow) and has been in steady decline ever since from a quality and usefulness perspective.