For a digital distribution service that depends so much on consumer trust that their purchased content will still be available well into the future, this is even more puzzling...
Why even hint at the idea that you may one day shut down and remove access to purchased content? Surely there are ways to build hype without eroding trust in your brand and angering your audience.
Why even hint at the idea that you may one day shut down and remove access to purchased content? Surely there are ways to build hype without eroding trust in your brand and angering your audience.