I would love to hear the discussion that took place when they decided how to announce the upgrades to their site. Not a fancy splash page like Blizzard or CCP, not a traditional marketing e-mail, but closing their doors and telling their customers to get lost. And then, psyche!
At least they understand what people want from gaming products (no DRM). Another example of what not to do in marketing.
At least they understand what people want from gaming products (no DRM). Another example of what not to do in marketing.