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Comment by dragonwriter

> I recently signed up for Cinemark movie pass for $8.99 a month. What's amazing is that their commercial seems to strongly suggest the tickets are a discount. It never explicitly says so.

They probably are in high-cost urban markets which probably account for a large share of their volume.

> It's hilarious because a weekend evening ticket is $7.75 a ticket,

My local Cinemarks' prices for weekend evening tickets for standard-format 2D (they don't have IMAX, but do have XD at an upcharge) range from $11.75-$12.75.

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