I recently signed up for Cinemark movie pass for $8.99 a month. What's amazing is that their commercial[1] seems to strongly suggest the tickets are a discount. It never explicitly says so.
It's hilarious because a weekend evening ticket is $7.75 a ticket, and if I buy an IMAX ticket, the "premium upcharge" is exactly $1.76, the price needed to cost the exact same as a normal IMAX ticket ($10.75).
The only reason it makes sense for me to get it is how often I buy several IMAX tickets online, and there's a $1.50 per ticket in "online fees" they waive for movie club members. There was a cost neutral way to avoid online fees before, but they removed it when they launched this to push signups.
I visit the theater enough that it makes sense to do this, but it's sole benefit to me is removing penalties... not gaining any sort of positive discount.
It's hilarious because a weekend evening ticket is $7.75 a ticket, and if I buy an IMAX ticket, the "premium upcharge" is exactly $1.76, the price needed to cost the exact same as a normal IMAX ticket ($10.75).
The only reason it makes sense for me to get it is how often I buy several IMAX tickets online, and there's a $1.50 per ticket in "online fees" they waive for movie club members. There was a cost neutral way to avoid online fees before, but they removed it when they launched this to push signups.
I visit the theater enough that it makes sense to do this, but it's sole benefit to me is removing penalties... not gaining any sort of positive discount.
[1] https://www.youtube.com/watch?v=yIfdw2XgPXs