Cue the cynics on HN, but I think this is a very natural step for FB to take and I think the product will do very very well.
Even if you're on a separate dating service like Tinder, you look up your matches on FB anyway as a sanity test. FB already plays a large role in dating and the signaling involved. It just makes sense for FB to own the process from start to finish when they have the ability to do it better than any existing dating app today.
FYI: Shares of Match Group (they are a public holdings company for many of the popular dating sites out there) plunged after FB announced this.
Even if you're on a separate dating service like Tinder, you look up your matches on FB anyway as a sanity test. FB already plays a large role in dating and the signaling involved. It just makes sense for FB to own the process from start to finish when they have the ability to do it better than any existing dating app today.
FYI: Shares of Match Group (they are a public holdings company for many of the popular dating sites out there) plunged after FB announced this.