I agree with you, but there's also a business model aspect I think you're missing. Your ISP might be interested in monetizing your personal data to add to the ways they make money, but for companies like Google and Facebook, making money from your personal data is basically their entire business model.
Given enough opposition, Verizon, Comcast, etc, could strongly embrace personal data privacy and still continue as companies. Yes, they'd lose a business opportunity, but they still make a lot of money selling you internet access and that wouldn't go away. The same is not really true of companies like Google or Facebook. Collecting and making money off your personal data is the foundation of their business. Strongly protecting your privacy would require them to change their entire way of making money.
I think you could argue either way whether Google or Verizon has more ability to spy on you, but Google absolutely has a stronger business motivation to collect your data than Verizon does.
Given enough opposition, Verizon, Comcast, etc, could strongly embrace personal data privacy and still continue as companies. Yes, they'd lose a business opportunity, but they still make a lot of money selling you internet access and that wouldn't go away. The same is not really true of companies like Google or Facebook. Collecting and making money off your personal data is the foundation of their business. Strongly protecting your privacy would require them to change their entire way of making money.
I think you could argue either way whether Google or Verizon has more ability to spy on you, but Google absolutely has a stronger business motivation to collect your data than Verizon does.