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Comment by ereyes01
Yes, ISPs can snoop on you to a degree, but I don't see how it's worse than Facebook or Google. ISPs have to work around widespread (and growing) encryption, while Google/Facebook have your _actual_ data... plus, they know way more about you in minute detail via their mobile apps and devices. My home internet is VPN'ed and unless my ISP is expending undue effort on monitoring me, it can't see much detail about what I do on the Internet. However, Google/Facebook break all the security layers because we explicitly _trust_ them with all our data. Unless something fundamentally changes (maybe via net neutrality somehow allowing ISPs to penalize encrypted traffic or something), I don't see how Facebook/Google don't run away with all the power here.