From this article it seems that the appeal for renters is that it's a more friendly process to rent from Turo than e.g. Hertz. A renter doesn't care if the car is owned by average Joe or by Hertz.
So can't Hertz and others simply fight this by improving their renting process? What's stopping Hertz from coming up with an app and completely destroy Turo? They already have the cars, they already have the distribution, they already have the compliance. Now just get an app.
From this article it seems that the appeal for renters is that it's a more friendly process to rent from Turo than e.g. Hertz. A renter doesn't care if the car is owned by average Joe or by Hertz.
So can't Hertz and others simply fight this by improving their renting process? What's stopping Hertz from coming up with an app and completely destroy Turo? They already have the cars, they already have the distribution, they already have the compliance. Now just get an app.