I think you’re way oversimplifying the situation. BMW isn’t anything like Microsoft.
It’s important to remember that, if you count hybrids, BMW already sells more electrified cars than Tesla and the vast majority of them at a more affordable price point than Tesla (the i3 is a pretty good value).
BMW sells a ton of cars and has made pretty good progress on the electric front. They’re just not a hype machine like Tesla.
It’s important to remember that, if you count hybrids, BMW already sells more electrified cars than Tesla and the vast majority of them at a more affordable price point than Tesla (the i3 is a pretty good value).
BMW sells a ton of cars and has made pretty good progress on the electric front. They’re just not a hype machine like Tesla.