300$ USD is ~25% of a entry level workers monthly pay (net) in the US. Housing frequently hits between 50-30%, transportation another ~20%. Which means buy a 300$ anything means not eating that month for a large % of the US. Obviously Patagonia is still running which means there are enough people who can spare that but it's not universal (see the Sam Vimes Theory of Economic Inequality).
ETA: 300$ = 25% => 1200 a month net => 1500 gross (if no state taxes) => 9.38 an hour IF we assume the completely unrealistic 40/week
ETA: 300$ = 25% => 1200 a month net => 1500 gross (if no state taxes) => 9.38 an hour IF we assume the completely unrealistic 40/week