There is another article [1] that speaks very similarly about how niche unique things become popular and ultimately subverted. It (being [1]) speaks about subcultures being completely dead and I disagree with that. They are just transformed in the wake of the internet and the beginnings of social media. I would even say that due to sites like Reddit and Patreon more subcultures exist and are more diverse than before.
[1] https://meaningness.com/geeks-mops-sociopaths