I've ranted here before about the complexity of email and the difficulty of even existing as a startup in the email space (see my bio). The single team that has navigated the insanity of the email space well as a small company is Fastmail. They are brilliant, ethical, and pragmatic. I sincerely hope the folks at Google who are behind this AMP-for-email idea will take the time to chat with the Fastmail team about it before pulling the trigger.
Having lived through the last DOJ/Google 10-month battle royale (the sale of ITA Software, now called Google Flights), I think this is an absolutely terrible idea for Google from an antitrust standpoint. The upside for them, while obvious, pales in comparison to the downside they face by leveraging their email and search dominance to create a new walled garden. I'm amazed this got past legal.
Having lived through the last DOJ/Google 10-month battle royale (the sale of ITA Software, now called Google Flights), I think this is an absolutely terrible idea for Google from an antitrust standpoint. The upside for them, while obvious, pales in comparison to the downside they face by leveraging their email and search dominance to create a new walled garden. I'm amazed this got past legal.