Interning at Boeing in 2005, when the Dreamliner was still 2-3 years away from production, I asked a BD manager if Boeing was worried about A380 (the burning question at the time was "Who is going to win, A380/Airbus or Dreamliner/Boeing").
Without pause, he said "Not worried at all, A380 serves the hub and spoke model, which is dying. People hate layovers, they want more direct flights."
Not a hard insight to grasp, and one which seems to have doomed A380 from the start.
Without pause, he said "Not worried at all, A380 serves the hub and spoke model, which is dying. People hate layovers, they want more direct flights."
Not a hard insight to grasp, and one which seems to have doomed A380 from the start.