Are clicks the majority of revenue for FB? An ad unit that fills a users screen for a few second as they scroll throughout the day every day is super super valuable to brand advertising. I think that’s ~$450 billion of the total ~$500 billion total annual global ad spend.
To me browsing the fb feed is a lot like like flipping through tv channels used to be. Brand advertising loved that too.
I’d think the More people browse their feeds the more valuable their ad unit becomes to brand advertisers.
To me browsing the fb feed is a lot like like flipping through tv channels used to be. Brand advertising loved that too.
I’d think the More people browse their feeds the more valuable their ad unit becomes to brand advertisers.