Not OP, but maximizing continued growth on an upward trend are what makes me think "that a site whose Alexa Ranking has jumped up from 2,993 to 1,814 in the last three months alone would need to issue press releases disguised as informative blog posts."
Any marketer worth their salt would do this too. If you don't, you're wasting a golden opportunity.
Any marketer worth their salt would do this too. If you don't, you're wasting a golden opportunity.