>And I would say it's a good thing even for the media because essentially they are being cut off of access to the race to the bottom that's killing them.
I would completely agree if it wasn't possible for a media page to pay to have their posts back in the news feed again. Which it is.
If FB was genuinely trying to "make users happy" then I'd be more charitable. But they're not. They're trying to monetise more.
As a publisher affected by this test, it was a nightmare. All our users are on mobile, and use FB as their search engine. We saw a ~75% drop in engagement for the main site affected by it.
Yes, people can type a url into a browser. But they don't. they scroll their newsfeed.
Our choices are: take FB head-on trying to get engagement with our users outside FB, or pay FB to regain our old levels of engagement. Not fun.
I would completely agree if it wasn't possible for a media page to pay to have their posts back in the news feed again. Which it is.
If FB was genuinely trying to "make users happy" then I'd be more charitable. But they're not. They're trying to monetise more.
As a publisher affected by this test, it was a nightmare. All our users are on mobile, and use FB as their search engine. We saw a ~75% drop in engagement for the main site affected by it.
Yes, people can type a url into a browser. But they don't. they scroll their newsfeed.
Our choices are: take FB head-on trying to get engagement with our users outside FB, or pay FB to regain our old levels of engagement. Not fun.