You need a repeatable marketing strategy! You can't afford to buy attention, ads are too expensive, so you'll have to earn it by giving away hard work.
1. Give away knowledge
Write interesting and informative blog posts on topics related to your technology. Post them on HN. See: CloudFlare
2. Give away code
Upload to GitHub some valuable part(s) of your product, or the entire thing, and then make money by offering Enterprise versions that have long term support, etc. See: Hashicorp
1. Give away knowledge
Write interesting and informative blog posts on topics related to your technology. Post them on HN. See: CloudFlare
2. Give away code
Upload to GitHub some valuable part(s) of your product, or the entire thing, and then make money by offering Enterprise versions that have long term support, etc. See: Hashicorp