Hi everyone,
I somehow had 2M USD last year and I started a cyber security company. We developed some cyber security products that are really amazing and extremely effective. I know everyone think that their product is the best, but trust me, just take my word and assume I'm right, our products are on a different level for many reasons and its kinda ground breaking. (I really want to know root cause of my problems, so I'm not going to lie obviously).
So products are top notch (lets assume). I used all the money for extensive development, design and R&D. We created the best product. Now I'm very very low in cash and I didn't think much about the sales/marketing. I thought "product will speak for itself".....Well I was totally wrong. I can't even show the product.
Now I have around 100k left, but hey, we have couple great products.
I tried LinkedIn, but never got anything out of it.
I sent around 1000 emails to directors, got like 10 responses, did demos, they ALL loved it and told us that they will consider us in 2018 budget.
So very very long story short, I don't have any sales and I'm going broke soon. I tried VC firms, but they all need some sales first. I tried couple Angel VCs (Gust), but no one returned to me.
So what do you think I can do to save my company at this point. One of the main things I did wrong was not accounting for marketing/sales, but what else? Please tell me.
I offered free trials in my emails, I told the manager if they think they have something that will protect them against real threats and cyber attacks, I'm willing to do a very quick assessment by sending them sample emails that will bypass all their existing technologies. Still nothing...
Can you guys please give me some advise, some guidance, some tips? Anything would really help at this point.
Thank you
I somehow had 2M USD last year and I started a cyber security company. We developed some cyber security products that are really amazing and extremely effective. I know everyone think that their product is the best, but trust me, just take my word and assume I'm right, our products are on a different level for many reasons and its kinda ground breaking. (I really want to know root cause of my problems, so I'm not going to lie obviously).
So products are top notch (lets assume). I used all the money for extensive development, design and R&D. We created the best product. Now I'm very very low in cash and I didn't think much about the sales/marketing. I thought "product will speak for itself".....Well I was totally wrong. I can't even show the product.
Now I have around 100k left, but hey, we have couple great products.
I tried LinkedIn, but never got anything out of it.
I sent around 1000 emails to directors, got like 10 responses, did demos, they ALL loved it and told us that they will consider us in 2018 budget.
So very very long story short, I don't have any sales and I'm going broke soon. I tried VC firms, but they all need some sales first. I tried couple Angel VCs (Gust), but no one returned to me.
So what do you think I can do to save my company at this point. One of the main things I did wrong was not accounting for marketing/sales, but what else? Please tell me.
I offered free trials in my emails, I told the manager if they think they have something that will protect them against real threats and cyber attacks, I'm willing to do a very quick assessment by sending them sample emails that will bypass all their existing technologies. Still nothing...
Can you guys please give me some advise, some guidance, some tips? Anything would really help at this point.
Thank you