Comment by giffc

The money side depends on how much equity you want to share. I think it is worth bringing someone on board very early. You don't want to go from a cold, standing start at PM fit. You don't want a big company, big budget marketer but what Sean Ellis calls a "growth hacker" who can get creative, and experiment with many different user acquisition approaches. Ideally this is someone who can wear a lot of hats, is very product oriented and can help with customer development, and contribute a lot to the venture pre-PM fit, whether it be UX, working on bizdev relationships (these take time), a blog/PR strategy, and other avenues of attack. The more they can do with the least amount of money, the better. Someone who cares a lot about analytics and finds startup metrics for pirates the coolest thing ever. Someone who obsesses about messaging. Someone who has been at the super early stage before. Good luck!