Comment by arfrank

Amazon is 4 in every $10 spent online in the US. They have a scale similar to Costco/WM who only got deals for/to break exclusivity. Amazon pays less than 2%, much less depending on card type. Manages fraud to about 6BPS on transactional basis. But the concept of the running a CC is not out of the question, but the economics/complexity don't align yet...