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Comment by luca_ing

The thing is, kids are incredibly primed to recognise and cherish brands. I find it shocking, to be honest.

They want a Paw Patrol figurine to emerge from the play-doh, for the millionth time. Not some stupid liquid hydrogen (I view it the other way around, but I'm not the target audience).

And the pull of those silly videos is incredibly strong. We also have an excellent app with literally hundreds of educational clips from "Die Sendung mit der Maus" [1] [2]. My son likes them, and will watch them for hours on end if he gets the chance -- and so will I, because they are genuinely interesting and amusing.

Yet if given the choice, he will pick Youtube and the silly videos every time.

[1] https://en.wikipedia.org/wiki/Die_Sendung_mit_der_Maus [2] http://www.wdrmaus.de/extras/maus_international/englisch.php...

> I was(am?) considering an education project

Wonderful. We can't have enough decent, genuinely amusing education, especially against this flood of trash.

parent luca_ing 9 years ago

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