While I don't disagree, people said the same thing about Amazon.
The supermarkets have changed very little about the way they've done business in the last half-century, and as such I have a difficult time imagining them doing a good job executing on something like this.
I've also tested the majority of the meal and food delivery services out there, and my experience meshes well with the above: the local supermarket chain in some ways provides a better offering than anyone (as they should–you're absolutely right about that), but for a few years now they've persisted in making sure the actual execution is the worst I've experienced of any service. I can't see that changing until they completely overhaul their hiring practices and put sufficient processes in place to ensure good execution.
(For the record, Blue Apron strikes me as a pretty mediocre product at a pretty uninteresting price, executed in a pretty bad manner.)
The supermarkets have changed very little about the way they've done business in the last half-century, and as such I have a difficult time imagining them doing a good job executing on something like this.
I've also tested the majority of the meal and food delivery services out there, and my experience meshes well with the above: the local supermarket chain in some ways provides a better offering than anyone (as they should–you're absolutely right about that), but for a few years now they've persisted in making sure the actual execution is the worst I've experienced of any service. I can't see that changing until they completely overhaul their hiring practices and put sufficient processes in place to ensure good execution.
(For the record, Blue Apron strikes me as a pretty mediocre product at a pretty uninteresting price, executed in a pretty bad manner.)