When I worked for SAP back in 2007 (I was a fresh grad at the time), I was working in the business intelligence (reporting, analytics, and data warehousing) group and noticed how cumbersome it was for organizations to simply create and view reports (we're talking millions of dollars). I once said to my boss "you realize that in the future we'll simply just write 'show me a line graph for sales in the northeast'".
And so here we are now.