Sorry, coffee snobbery incoming: drip coffee is pretty different from espresso. You're right that there's a "luxury" aspect, but there's also a product difference. Maybe the product difference is only 20% of the cost in total, but it's still there. I don't drink drip coffee anymore, it's gross. :[
Also-- aren't video games already an example of Software as an Experience?
Also-- aren't video games already an example of Software as an Experience?