If you want to see a really crisp example of this it's with food shows.
Look at this disparity:
"In 2015, more than 400,000 people on average are watching Food Network at some point during the day." [1]
Then check out Nerdy Nummies (a YT channel I found out b/c my 6yo loves it). [2] which is regularly breaking 1M views per episode, has 8+Million subscribers and lifetime has generated 1,949,110,170 views for YouTube [3]
And all of those numbers in a demographic that doesn't even realize the Food Network exists, with a pittance of the resources, no outside marketing and compensated a fraction as well.
Look at this disparity:
"In 2015, more than 400,000 people on average are watching Food Network at some point during the day." [1]
Then check out Nerdy Nummies (a YT channel I found out b/c my 6yo loves it). [2] which is regularly breaking 1M views per episode, has 8+Million subscribers and lifetime has generated 1,949,110,170 views for YouTube [3]
And all of those numbers in a demographic that doesn't even realize the Food Network exists, with a pittance of the resources, no outside marketing and compensated a fraction as well.
1 - http://brandongaille.com/40-captivating-food-network-demogra...
2 - https://www.youtube.com/user/RosannaPansino
3 - https://www.youtube.com/user/RosannaPansino/about