Many of them are highly influential amongst their viewers and have more views than your average mid-tier TV show. Youtube also offers much better insight in the audience than TV channels ever can achieve.
And yet, the content creators need to rely on Patreon and selling merchandise to pay for their expenses.
I'm not saying all of them are struggling, in some niches (for example cosmetics) YouTube creators are known to make a pretty hefty buck in sponsorship deals, but the majority is highly undervalued.
Alejandro Salomon recently talked about this in his podcast [1], since this phenomenon is especially true in the automotive sector.
Many of them are highly influential amongst their viewers and have more views than your average mid-tier TV show. Youtube also offers much better insight in the audience than TV channels ever can achieve.
And yet, the content creators need to rely on Patreon and selling merchandise to pay for their expenses.
I'm not saying all of them are struggling, in some niches (for example cosmetics) YouTube creators are known to make a pretty hefty buck in sponsorship deals, but the majority is highly undervalued.
Alejandro Salomon recently talked about this in his podcast [1], since this phenomenon is especially true in the automotive sector.
[1] https://youtu.be/fcIgvYzSFm4?t=1936
edit: typo