Comment Comment by frgtpsswrdlame >If something is too expensive, wait a few years.Isn't that the point? In medicine, you often can't just wait it out. Healthcare is not a normal market.>By the time a major drug is ready for market, out of a 20 year patent there are usually only 5 years left.>And for most new drugs, patents expire approximately 12 years after market introduction.https://hbr.org/2014/11/the-real-cost-of-high-priced-drugs>When they are operating under that kind of deadline, they don't have time for word-of-mouth marketing.Word-of-mouth marketing isn't really "slow" if the drug is very effective. parent frgtpsswrdlame 9 years ago
Isn't that the point? In medicine, you often can't just wait it out. Healthcare is not a normal market.
>By the time a major drug is ready for market, out of a 20 year patent there are usually only 5 years left.
>And for most new drugs, patents expire approximately 12 years after market introduction.
https://hbr.org/2014/11/the-real-cost-of-high-priced-drugs
>When they are operating under that kind of deadline, they don't have time for word-of-mouth marketing.
Word-of-mouth marketing isn't really "slow" if the drug is very effective.