Idea: Combine a dollar shave club subscription service with learning.
User gets a starterpack deal, which includes some beans and a nice mug and a french press or something. Then, you'd have a series of videos/tutorials teaching the user how to use the tools and how to make great coffee. There'd be a monthly subscription to refill the users coffee supply and provide new tools to make even better coffee. This goes on until the user has learned to make great coffee, at which point you can continue to supply them coffee beans.
Market it as easy for the user, and worthwhile because they get a new skill out of it.
The important point is proving the learning and the goods, that way you can retain users. Think Blue Apron, but they taught you how to cook and also sold you ingredients.
User gets a starterpack deal, which includes some beans and a nice mug and a french press or something. Then, you'd have a series of videos/tutorials teaching the user how to use the tools and how to make great coffee. There'd be a monthly subscription to refill the users coffee supply and provide new tools to make even better coffee. This goes on until the user has learned to make great coffee, at which point you can continue to supply them coffee beans.
Market it as easy for the user, and worthwhile because they get a new skill out of it.
The important point is proving the learning and the goods, that way you can retain users. Think Blue Apron, but they taught you how to cook and also sold you ingredients.