Ask HN: What do you want from a coffee startup?

Coffee is a saturated market, but there's lots of room for innovation in the field. I've been involved in a coffee startup for about a year now and since joining the team I've come to realize there's a lot of potential, but not much in the way of innovative ideas. Coffee is one of the largest industries in the world right now and with that comes lots of problems, one of the biggest being it is a major contributor to human trafficking across the globe. Human rights violation aside, though: What does HN want from coffee?