Who cares? Who uses these? You're provider gives you a free router when you sign up and you plug it in, type in your password on your devices and boom you never think or worry about it again.
There is no need for Apple to be in this market, there is no problem to be solved for 99.9% of people.
There is no need for Apple to be in this market, there is no problem to be solved for 99.9% of people.