> And we don’t want to use an automated system that selects some ads for us.
So they do direct deals mostly, which is antiquated and probably to preserve their branding as a "tech site".
> Did you know we have a lot of unpaid inventory on Stack Overflow every month?
This is what trying to guess your avails with direct ends up doing. Leaving inventory unmonetized. Typically, you get paid less for less of your inventory trying to do monthly manual trafficking.
All they do is display, so it's rather silly to quibble about CPMs in the 25 cent range...until you look at the traffic and realize that translates to real money.
So they do direct deals mostly, which is antiquated and probably to preserve their branding as a "tech site".
> Did you know we have a lot of unpaid inventory on Stack Overflow every month?
This is what trying to guess your avails with direct ends up doing. Leaving inventory unmonetized. Typically, you get paid less for less of your inventory trying to do monthly manual trafficking.
All they do is display, so it's rather silly to quibble about CPMs in the 25 cent range...until you look at the traffic and realize that translates to real money.