How do you find customers with problems to fix in software?
I'm a contract developer but I've long been keen to make the leap to starting a software product company, ideally B2B.
I can fund getting an initial release out, but it seems to me the best way to do so is by finding a customer with a problem and a budget who can put a price on what they'd pay for a solution. I've tried doing this without a customer and it's not gone well.
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This seems straightforwards, but it's escaped me so far. The closest I managed was an NHS (I'm based in the UK) team my wife works in who liked a prototype, passed it up the chain to get budget approval and were told they could have the software if it was developed in-house. I approached some NHS innovation departments for help getting it to other teams, but they said they'd only work with software that other people were already using. Catch 22.
I can fund getting an initial release out, but it seems to me the best way to do so is by finding a customer with a problem and a budget who can put a price on what they'd pay for a solution. I've tried doing this without a customer and it's not gone well.
--
This seems straightforwards, but it's escaped me so far. The closest I managed was an NHS (I'm based in the UK) team my wife works in who liked a prototype, passed it up the chain to get budget approval and were told they could have the software if it was developed in-house. I approached some NHS innovation departments for help getting it to other teams, but they said they'd only work with software that other people were already using. Catch 22.
Any tips?