Market share is voluntary. I use DuckDuckGo. Its there for everybody to use. I didn't pay for either one. So I'm not even sure 'market share' is meaningful, when there is no actual market to begin with.
And as I already noted, search is deliberately not a level anything. Its all about tilting the results to suit an agenda. Always was. Whether its pleasing me by finding stuff I agree with (politically or culturally), or showing me stuff I might be convinced to buy. That's the whole industry right there.
And as I already noted, search is deliberately not a level anything. Its all about tilting the results to suit an agenda. Always was. Whether its pleasing me by finding stuff I agree with (politically or culturally), or showing me stuff I might be convinced to buy. That's the whole industry right there.