The big deal is - in case that wasn't clear to anybody - that having a de-facto monopoly on search changes things.
If google had a 2% market share in search nobody would care about them pushing their own products but with the market share that google currently has they control what internet users see and can push other parties offering the same or better services out of business (or at a minimum hurt them disproportionally).
Search should be a level playing field, and Google - in spite of their motto - is pushing their own products even when they are not superior and that's a dead giveaway that they are abusing their position.
If google had a 2% market share in search nobody would care about them pushing their own products but with the market share that google currently has they control what internet users see and can push other parties offering the same or better services out of business (or at a minimum hurt them disproportionally).
Search should be a level playing field, and Google - in spite of their motto - is pushing their own products even when they are not superior and that's a dead giveaway that they are abusing their position.