Because it was an acquihire that had to integrate quickly into iTunes.
I'd imagine that integration of Beats into iTunes didn't start in earnest before the Beats acquisition was final, which was sometime Q4 2014? That gave essentially 6 months for the integration?
When you think about what's involved in that task, it's probably even more amazing that it even works as well as it does.
I'd imagine that integration of Beats into iTunes didn't start in earnest before the Beats acquisition was final, which was sometime Q4 2014? That gave essentially 6 months for the integration?
When you think about what's involved in that task, it's probably even more amazing that it even works as well as it does.