Does that training include training them on what makes it valuable? There's a lot of great benefit to getting your content and brand out there, and you're absolutely correct that it can be done much cheaper than the $1k press release, but I've seen a lot of companies just start content pushing without an objective or goal besides exposure, and then flounder when undefined objectives aren't met because they don't have the analytics to go after a market they haven't targeted.
Three's a lot of social media expertise out there, but little that currently aligns it properly to a business objective, in my opinion. This guide is a handy how-to, but without knowing where you want to go you're just spinning your tires.
Three's a lot of social media expertise out there, but little that currently aligns it properly to a business objective, in my opinion. This guide is a handy how-to, but without knowing where you want to go you're just spinning your tires.