We do this exact thing for clients at the marketing agency where I work. It takes longer to train them on the service than it does to build it. Set ups like this can be used for brand monitoring/shepherding, lead hunting or just marketing department brainstorming. It's also great for promoting an internal company culture.
The open web is a gorgeous thing. The trick is selling it. At Big Corp Incorporated they're so used to sending out press releases at $1000 a pop (we do this too, and it works, but it's a whole different game) that they just can't see how something like this, which is entirely soft-cost could be useful.
The open web is a gorgeous thing. The trick is selling it. At Big Corp Incorporated they're so used to sending out press releases at $1000 a pop (we do this too, and it works, but it's a whole different game) that they just can't see how something like this, which is entirely soft-cost could be useful.