Comment by windowshopping

So exciting watching SpaceX work. I wish other companies would take a cue from them and be as transparent about their goals and progress. Makes SpaceX 100x more fascinating than ULA and other competitors. Who needs a marketing team when you can casually throw out your plans to go to another planet within a few years and have people know you mean it? Moreover, who would go to work for a competitor when one company is heading to Mars and the competition is . . . not doing anything, really. How can ULA hire anyone beyond third-pick candidates?