Comment by takeda

Surprised I don't see anyone else mentioning this.

This looks to me like typical Microsoft strategy that they utilized a lot 25 years ago.

1. when not leader in given market, make your product fully compatible with competitor

2. start gaining momentum (e.g. why should I use Linux, when on Windows I can run both Linux and Windows applications)

3. once becoming leader break up compatibility

4. rinse and repeat

Happened with MS-DOS, Word, Excel, Internet Explorer, and others.