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Comment by noir_lord

I don't see adverts.

Given the privacy implications, the malware and general scuzziness of the industry I just block everything.

There is an argument that none-intrusive same domain adverts are much less harmful but they get caught in the crossfire as far as I'm concerned.

As for blocking people with adblockers installed I have zero issue with people doing that since I can see the logical position (why should we serve content to you if you block our adverts) but 99% of the time the content I want from you I can find elsewhere anyway so I'll just go there.

As for technical circumvention, that just invites an arms race and since I and others like me control the end device it's a losing arms race, given the flexibility of current adblockers lists I can block anything I don't want to see even if the source gets creative (I even use the adblocker to block non-advert parts of pages I don't care about - theguardian's "Comment is Free" section for example, is a waste of time and distracts from the bits I want to read).

Fundamentally the advert model for the internet is broken in that unlike other advertising mediums you require my opt-in to see the adverts (if I buy a magazine I have to buy the pages with the adverts, if I watch broadcast TV (I don't) I have to sit through the adverts, if I go to the cinema I have to sit through the interminable trailer adverts but on the internet I really don't).

parent noir_lord 10 years ago

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