Definitely agree with this. I'm surprised so many companies still bother to produce content in the form of crappy articles on beat the horse to death topics.
It feels like having a blog is a must-have to be a legit company these days so a lot of companies hire someone to churn out $30 articles just to have one.
I definitely think companies need to reimagine content. First by moving away from the incredibly boring blog format.
It feels like having a blog is a must-have to be a legit company these days so a lot of companies hire someone to churn out $30 articles just to have one.
I definitely think companies need to reimagine content. First by moving away from the incredibly boring blog format.
Examples:
Beautifully designed beginner SEO guide (almost feels like a choose your adventure book): https://moz.com/beginners-guide-to-seo
Interactive visualizations: http://www.nytimes.com/interactive/2012/02/13/us/politics/20...
Collection of email templates: http://www.artofemails.com/sales-follow-up