Comment by thewhitetulip

Also Flipkart is yet to be profitable, in the world of startups you can be perceived to be successful, but of late the Indian bubble is deflating. As far as ecommerce is concerned one has to follow Peter Theil's concept of not starting a commodity business, ecommerce right now is a commodity business where flipkart can't distinguish from snapdeal and the many other ecommerce sites, the only way to do that is by offering discounts which come at the cost of losses! These days everyone gives discounts offers at crazy rates, but that means they are doing customer acquisition but they can't retain these customers unless they give heavy discounts!