This seems like a weird market for Apple to be pursuing because they’re such a consumer oriented company, but it seems likely that the future of transportation will be less oriented around individual car ownership.
Additionally there’s a good argument to be made that we hit “peak car” several years ago, so consumer oriented automobiles may not be a real growth industry.
I’d seriously question any business plan that assumes that the transportation mode share of cars, especially individually owned cars, will be greater than it is now.
Additionally there’s a good argument to be made that we hit “peak car” several years ago, so consumer oriented automobiles may not be a real growth industry.
I’d seriously question any business plan that assumes that the transportation mode share of cars, especially individually owned cars, will be greater than it is now.
Maybe I’m thinking too long term here.