> And they focus more on specific characteristics in decision making, and less on asking big questions.
It seems more that it's behavioural economists that do studies relevant to your marketing, not a flaw in psychology itself. Psychology is an incredibly broad field, and it asks questions both big and small. Plenty of psychology studies ask very specific questions looking for very specific effects.
It seems more that it's behavioural economists that do studies relevant to your marketing, not a flaw in psychology itself. Psychology is an incredibly broad field, and it asks questions both big and small. Plenty of psychology studies ask very specific questions looking for very specific effects.