As a marketer, I have long given up on psychology as a field. The practitioners are too wishy-washy, the experiments too prone to confirmation bias, and the results too unusable.
I feel behavioral economists cover many of the same subjects, but their work is much more interesting and scientific. The experiments are tighter and ask better questions. And they focus more on specific characteristics in decision making, and less on asking big questions.
I feel behavioral economists cover many of the same subjects, but their work is much more interesting and scientific. The experiments are tighter and ask better questions. And they focus more on specific characteristics in decision making, and less on asking big questions.