It's slightly different when a product is supposed to be significantly more reliable than consumer entertainment. And even in that space, where there are multiple similar options, it's not crazy to use the "I've had [good/bad] luck with brand X" as one of many shopping evaluation metrics.
A single unexplained false positive is rightly enough to ruin an end user's confidence in a smoke detector. And the rate I hear about Nest Protect failures is enough to shake my confidence in the product even without experiencing it first hand.
A single unexplained false positive is rightly enough to ruin an end user's confidence in a smoke detector. And the rate I hear about Nest Protect failures is enough to shake my confidence in the product even without experiencing it first hand.