wcfields
Joined 13 years ago
Joined 13 years ago
Here's an example of the sorta-end-game: Currently they can know how many kind of "devices" are in your household and using probabilistic statistics give a decent n value of how many "devices" are in a certain zip code. Using that, your advertising can become more efficient by only buying ads in zip codes that contain certain "devices".
I say Zip code because that's what I've worked on in the past at the most granular level for Marketing Mix Modeling or MMM. You can easily venn diagram your first party data with 3rd party brokers, and you can cleanroom the whole thing to get a decent venn-diagram of the overlap.
I worked at a major media buyer agency “big 5” in advanced analytics; we were a team of 5-10 data scientists. We got a firehose on behalf of our client, a major movie studio, of search of their titles by zip code from “G”.
On top of that we had clean roomed audience data from “F” of viewers of the ads/trailers who also viewed ads on their set top boxes. Basically any internet connected device you get is probably doing whatever it can to sniff mac addresses of your network at the least.
From a previous comment of mine:
> … my Insignia TV (best buy store brand) with fire tv built in is basically unusable. Echoing a previous comment I made too, about “smart tvs” and the “streaming sticks”: Hey, have you ever thought of why even the $149 Black Friday loss-leader no-name-brand TVs all have Amazon Fire, Roku, or are now "Smart" in some way? Certainly isn't because they need to incentivise you to connect it to the internet so it acts as a Nielsen-esq measurement device of all media you view on the screen via digital fingerprints that exist in all commercial media and advertisements. [1][2]
[1] https://newsukraine.rbc.ua/news/ukraine-s-drone-chief-reveal...
Absolutely bonkers to say he's a "somewhat flawed person" when there's gigs of PDFs of some of the most heinous things imaginable.
I was in College around that time and the blue Mac G3's in most computer labs had Zip drives, and many PC's in the labs had Zip drives too.
* Profile Manager / MDM * Caching server for OS updates * Thunderbolt connection to a PCIe RAID HBA for a JBOD for NAS file sharing
All these things/use cases now are depreciated, MDM via JAMF in the cloud, internet is fast enough that caching OS updates isn't necessary, and NAS's are much better suited.
[1] https://www.sonnettech.com/product/legacyproducts/xmacminise...
China is a non starter, even a next gen aircraft is no match for their entire military.
Israel quickly found out when trying to shoot down “cheap” $30k Iranian drones.