terrellm
Joined 17 years ago
Joined 17 years ago
What kind of mouse or trackpad is everyone using with these $xxx - $xxxx keyboards?
We used our 20's to finish undergraduate college and go on to get our graduate degrees, do some traveling, and build & grow a successful software company. We looked at our 20's as the chance to build a business with little opportunity cost and even less overhead, knowing we had the rest of our life to recover from any failures. We put in a lot of hard & long hours, dealt with financial ups-and-downs, and had to learn how to build a team.
Today our software company, now a SaaS and e-commerce business, is stable and has a solid team in place. Being established, along with our kids enrolled in online school, enables us to have a significant amount of flexibility for family. We spend just over half of our year in Texas and the rest in Colorado. Work still has to get done, but we can work around family now.
I couldn't imagine us trying to build a business from scratch, especially as a husband-and-wife team, while also trying to raise kids.
She spends 1-3 hours a day managing the stores while my dad works on his model trains. It's enough to keep her busy, have a sense of accomplishment similar to her old job, provide a little extra income - all while not cramping their retirement.
I was a little nervous at first - more about her feeling pressure to make us happy than us being satisfied with her work. However, her role is clearly defined (answer emails, return phone calls, and submitted/track orders to our supplier, etc). This reduces the chance of misunderstandings or let-downs than would be more likely to occur with a less defined role like strategy or marketing.
Fortunately for us, UPS delivers virtually all of our Amazon orders (2-3 a week since it is easier to use Prime than drive into town). The day that Amazon uses USPS for us is the day we cancel Prime, too.
The only worse delivery company we have dealt with is DHL, who Microsoft uses. I think it stands for (D)ump the package (H)aul tail away, and (L)ie that no one was home. On numerous occasions, DHL has left thousands of dollars worth in software at our gate which is on a busy country road.
A tip that I have found with delivery drivers is to be nice and get to know them. Smile, ask them how they are doing, offer them a bottle of water on a hot day, etc. Many will go out of their way to help a friendly face.
Dropshipping can be a great compliment to an existing software business, offering a nice way of increasing customer lifetime value. My wife and I develop & market CattleMax, a web app for cattle ranchers to manage their herds.
A few years ago, we were approached by a manufacturer who asked if we would become a reseller for their animal identification tags. We thought we'd try it out for a few months so we setup a store so our customers could buy from us online. Several years later, business has grown beyond just our software customers and we have launched another dropship store with another manufacturer.
On the web app side, I am using the mysql2 gem and made zero changes to my code. Also, I frequently import SQL dumps from MariaDB into my local MySQL development with no problems.
The only issue I had was related to some nasty SQL I had in a select in a finder (yeah I know bad practice). MySQL was returning a 0 while MariaDB returned NULL. Either way, it was my fault for messy code and when I fixed the select, everything was good.
If any HN'ers are in the area or interested in the area, feel free to email me (contact info in my profile).
The typical account expired / billing problem call is usually along the lines of the customer saying something like "I got your emails and have been meaning to get my billing info updated... can you help me with that now?". Customer saved, churn rate decreased, customer lifetime value increased.
The occasional cancellation request call often starts with us saying "I understand you had some questions about [our product]. How can I help you?". Next, the customer says "I like your product but it [was too expensive / did not have feature X / seemed hard to use] and I want to cancel." We always agree to honor the request but also add a "well did you know...". Our save rate is over 75%. Again customer saved, churn rate decreased, customer lifetime value increased.
If a customer took the time to sign up for your product, try it out, and maybe even give you money... they recognize they have a problem that needs solving. Sometimes a personal call can be a great way to help a customer find a solution to their problem.
I can't recall the last time we had someone be anything but appreciative when we called them. The world moves so fast nowadays and life gets in the way, so people can easily become distracted. A little personal touch can sometimes go a long way.
"Start your 30 days free trial" text
vs "*Sign up now* 30 days free rial. Pick a plan & sign up in 60 seconds. Upgrade, downgrade, cancel at any time." with a puppy image.
The second version is so much better because it tells the viewer what to expect... the 60 second signup, flexibility in changing plans, no long-term commitments. The dog image does help since he is looking at the call-to-action, which also draws the viewer's eyes there too.It is a great post and just goes to show how testing can really help boost conversion. It's often a lot cheaper to grow your business by improving conversion rates than by increasing traffic.
I'm always up for discussing technology, marketing, startup business, or of course cattle ranching. My email is terrell at terrell miller dot com.