subjectexpert10

I think this is a language barrier thing. In Japanese for example "Josei Manga" (lit. "female comics") is a completely acceptable term. One of the largest comic publishers in Japan is called "Shounen Jump," with shounen meaning "boy." It is similar in Chinese manhua (which this app seems to be based of but for a western audience). Every manhua app will first ask you if you are interested in girls or boys comics. For example the home screen of BiliBili Manhua has "女生" (girl) and 男生 (boy) as separate tabs (out of only seven total tabs with the others being like new, trending etc.). It is really more of describing a specific genre than about who is 'allowed' to consume it.

As an expert in this area, I can say that these comics highly resemble manhua for women. The story of the rich man 'buying' the plain but good looking girl is very popular in China. In fact in the title it says "Art: C.C. Chen" which is obviously a Chinese name. I have read a few dozen of these manhua. The general plotline is a rich and powerful man, the plain but good looking girl, and an assortment of competing mean girls who try to kill the feMC and abort her babies. I can tell this will be the general plotline just from the first few panels.

A note for this genre: there are only a handful of basic plotlines in this genre. It is more about the execution of the plotline than the uniqueness of the plot itslef. This is true of manhua in general: it is very formulaic but 1 out of each dozen or so will execute it well while the others will fail miserably. The three largest easily quantifiable factors in this formula are the speed that the story plays out, the way in which one character makes the other one fall for them (generally, the way in which the rich man makes the girl fall for him) and the likeability of the characters.